The project coordinator knew the creation of video would be a quick and comprehensive way to reach all stakeholders to help communicate the purpose and benefits of the patient navigation program throughout the city. 

eMediaProse provided the solution. We produced a YouTube Channel for the DC Cancer Consortium. The channel laid the groundwork for information to flow to the communities that would benefit the most from navigating the District's multi-faceted health system. We followed up by also featuring lunchtime video shorts with guest speakers who attended networking sessions to share information monthly. 

The channel set a precedent for hospitals and grantees to share more health video to spread news about health initiatives in the community. 

With eMediaProse crafting its digital and traditional marketing strategy, Bluerock Care developed a comprehensive plan and created messaging for four key lead nurturing content types: paid, earned, shared, and owned.  

Paid advertising online and traditional raised awareness. Earned print and broadcast news told customers why they chose to serve in their community Shared social media shaped opinion, deepened engagement and scored positive reviews. The Bluerock Care website eMediaProse helped upgrade leveraged SEO and used pipeline tracking to garner more conversions. 

In six months, our omnichannel marketing plan was achieving its planned goals. The practice's phone was ringing and the neighborhood knew where to find its only primary care practice.