Generative AI is moving at warp speed in the digital marketing space.
Now, the automation of key aspects of content marketing building blocks is being offered by smaller players. And we are engaging with two promising all-in-one AI platforms for content generation that hold the promise of getting campaigns up and running in hours instead of days.
The new tools gives digital marketers and D-I-Y (do-it-yourself) owners to create brand identities, go-to market campaigns, social media posts, and digital ads in minutes. Agencies have been able to create such content for more than a year, but what is different is the convenience of having all these content creation apps under one "roof."
For digital marketers, this convenience translates to productivity. In short, if server load is not an impediment, every aspect of a company's digital marketing campaign can be executed with precise prompts and deployed through the channels that will net the most promising results.
SparkAI Delivers Flexibility and Volume
One tool we've been using is SparkAI. From research of a company's target customers or clients and creation of avatars that embody that research to
creation of on-brand social media posts for a week to 12 days within a few hours, SparkAI cuts the time it takes to develop social media content for months at a time.
The app inventory is so voluminous, it can seem overwhelming. But for the skilled digital marketer, having a campaign plan will guide the selection of the apps that can speed workflow processes and profits. Over time, the prompts and the process become rote. That leaves the work of "polishing" the message and analyzing results to a skilled content strategist who can achieve the desired results.
Whiteboards.ai Excels in User Interface, Experience
Released by Helena Lui last month, Whiteboards.ai is an outgrowth of her Skool classes and the community drawn to her offerings. Her low-code content generation through automation follows the trend toward AI agency innovators building niche businesses with AI as the rocket fuel.
Whiteboards has a few features we like:
- Comprehensive and critical content generation apps
- Clean and clear user interface
- Workspaces for building out workflow drafts
- Automated RSS-feed to blog features for consistent posts
- AI-generated Text-to-speech voice-overs for social media reels and video content
- Produce AI-generated images and text-to-speech voice overs for your TikToks, Instagram reels, and video content
Evaluating Content Marketing Workflows
Our experience with both new "omnichannel content app" AI platforms shows the leaps marketing tech is making. But it also demonstrated that humans must still manage executive decision-making. Content marketers will have the speed of an early draft or a content idea that Generative AI can produce. But the final determination of whether the prompt and the AI-generated outcome makes the grade is in the content marketer's judgment.
That's why every analysis of advances in AI in content marketing still points to the need for human managers of strategy and quality assurance.
One litmus test every marketer--whether agency or owner--should use to measure the efficacy of new AI tools, either individually or under an aggregator platform, is workflow time savings. For example, compare the completion time of a week's worth of social media posts with one or two AI-enhanced marketing tools versus creation of the same volume of posts with prompt-guided AI social content. The result will only be half of the assessment.
The other half will lie with quality, revision time, and content performance. Of course, many variables may enter into the latter part of the assessment. These could include the quality of the prompt, the speed of the tool, or the experience of the content reviewer.
All these caveats taken into account, a comparison still provides a worthwhile exercise. Its purpose rests with the ultimate goal of leveling the playing field for small agencies or owners who may have fewer resources and less time or money to spend on marketing than larger competitors.
As advanced as our society becomes in industry and science, when it comes to business endeavors, one old adage remains undisputed: "money saved is money earned."
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